Market Research

Overview

Understand the relevant market research industry practices, commercial solutions, and potential services that meet organizational requirements to make the best choices for your agency. You will learn and apply the basic principles, tools, and methods for performing market research—from defining the term, to gathering information, to documenting results. A special focus is given to commercial versus developmental products and locating small business sources.

Who Attends

This course is designed for contracting or requirements personnel involved in developing requirements and acquisition planning.

Course Level: Basic
CLP: 8 | CPE: 8
Duration: 1 Day

Price: $ 1059.00 Course prices shown here do not include a credit card surcharge. Payments by ACH, EFT, or check do not include the surcharge and are offered at a lower price. At checkout, you may choose a payment method that avoids the credit card surcharge.
A 3% credit card surcharge will be applied.

Course Details

FAQs Technology Requirements

For Groups

Volume Discounts (5+ Seats) Private Group Training Icon

Private Group Training

Available Dates

Guaranteed to Run are designated with a

July 6 - July 6, 2026

Class ID: 261089007

Virtual

9 AM - 5 PM EST

August 14 - August 14, 2026

Class ID: 261089008

Virtual

9 AM - 5 PM EST

October 14 - October 14, 2026

Class ID: 261089010

Virtual

9 AM - 5 PM EST

November 9 - November 9, 2026

Class ID: 261089011

Virtual

9 AM - 5 PM EST

December 11 - December 11, 2026

Class ID: 261089012

Virtual

9 AM - 5 PM EST

Learning Objectives

Explain the purpose, characteristics, and benefits of market research
Discuss the Federal Acquisition Regulation (FAR) requirements related to market research
Identify the sources of market information
Describe the various methods of conducting market research
Interpret and analyze the results of market research
Document the results of market research

Additional Features

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Market Research

Overview

Who Attends

For Groups

Available Dates

Learning Objectives

Additional Features

Credits

This course is part of the following Management Concepts Certificate Programs:

Core Courses

Elective Courses

Prerequisites:

Mandatory

Suggested

Course Activities

Course Topics