More information does not automatically create a stronger executive briefing. 
Data can establish a problem, demonstrate urgency, clarify consequences, distinguish among options, and help define expected outcomes. But when every available fact competes for leadership attention, the information that matters most can become harder to see. 

The Executive Evidence + Trade-Off Test helps federal professionals determine which information strengthens an executive argument, which belongs in supporting material, and which may not be necessary at all. 

Use the tool to test the evidence in your next briefing and examine both sides of a recommendation before it reaches leadership. 

With this complimentary executive communication tool, you can: 

  • Determine whether evidence establishes the problem or opportunity 
  • Identify data that demonstrates scale or urgency 
  • Evaluate whether information helps distinguish among available options 
  • Surface the consequences associated with action, delay, or inaction 
  • Connect evidence to expected outcomes 
  • Separate decision-critical information from supporting detail 
  • Compare benefits, resources, risks, and operational implications across choices 
  • Pressure-test whether your recommendation presents trade-offs credibly 

Give every piece of evidence a job to do.